We have chosen a target group and we have analysed them thourougly . We have chosen to go for families with children age 12+. It is a large target group but it fits our concept best.
After we analysed our persona’s we also made a swot and golden circles. We did this to know what the experience for the user will be and what are our strengts and weaknesses
SWOT
Strength – Sneaky finders is an interactive way for all ages to learn about enschede, it is mostly focused on the teenagers above 12. They are the ones that use their phones the most and will be attracted most. The scavenger hunt is mostly focussed on particular time frames, such as the world war etc. This scavenger hunt is a fun and interactive way of learning about enschede for every one.
Weakness – Our weakness is the usage of phones, as it is not very social to each other, however you do not use your phone the entire time, as when you walk from one point to the other you look around. However when this is played together you can as one team just play on one phone.
Opportunities – We have the opportunity to have an alternative way of going through Enschede
Threats – People have to come to our installation, people have to want to play it. We are users reliable.
GOLDEN CIRCLES
WHY – This scavenger hunt is a fun way of teaching families about the history of enschede, and certain facts that are unknown to most visitors to enschede.
HOW – this scavenger hunt will be played on the users phone. They will be given an instruction video, this video explains how to play. After the video the user receives the QR code for the website where you play the game.
WHAT – It is a scavenger-hunt through Enschede played on a mobile phone in a web browser