Storyline (User experience)

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One of the feedbackpoints was that our experience could be seen as week as it’s just. Doing this -> answering question -> walking there -> doing the same etc.

We will embrace this feedback because we realize how important this part is. Because we do want the user to participate with joy and with seriousness we changed the questions and the overall story line.

Before we changed the storyline it just existed of researched tekst with some facts about that place. We realized this could be interpreted as boring and not beneficial to the user.

In short what Ruben added to the storyline was: The main character will realy take you by the hand for this quest. He will ask for your help at the introduction video, he will ask en say that we have to hurry up. When he is at the first location he will give an introduction and he will tell you why we are at a location and what the goal is, for instance:

At the first location we first had just some explanatory text about the place but now it is:

Hi and welcome at our first location. I have a task for you, but before that, you have to have a bit more knowledge about this church. Let me tell you about it:

The current roman church with tower on the Oude Markt is built around the year 200. In 1480 the church was enlarged and the tower was raised. During the gelderse invasion in Twente in 1517, Enschede was completely destroyed, including the church. In 1703, during a major storm, the striker was blown off the tower of the Grote Kerk. Only after 1862 the striker is replaced.

My friend told me that there is a dial hidden at the very top of this church i think we can grab it if we go high enough and fast enough. But how high do we have to get? If you get it right we can move on to the next location!

Question:

  • How high is the tower of the “Grote Kerk” (The great church):
    • 53m
    • 25m
    • 44m
    • 35m

Ruben basically added the bold text as being the thing that he specifically asks of you and says to you. With this type of script the question relates to the story and the user will feel more connected with the experience.

Our voice over was Ruben but we kindly asked Max, who has a more manly deep and rough voice, to be our voice over. He agreed. With his voice and the new and improved script, we hopen that the user experience will be better

Changed one pager

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Our first one pager was just based of a few simple ideas on what we wanted it to look like when we first started this concept.

This one page includes our concept explanation, our reward, and our partners.

The QR code is placed to scan our website, this QR code will also be at our installation.

The 6 locations have been placed on a map to show which route the users will walk and where they have to go. They start at koelink and end at koelink.

The bottom 2 images are a preview of what one of the task within the scavenger hunt looks like. The other image is a preview of what our stand would look like.

This one pager has been send to our partners to show what are updates are.

Promotion 1.0

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We have to reach our target group. Our target group is very broad: Families with children of 12+. To reach the biggest audience possible Femke created a facebook page and a instagram page. Younger audiences tend to be on instagram more and facebook tends to have a lot of mothers and fathers. By using the se both we hope to reach and move the user to coming to our installation. We post updates and teasers to those pages so that the user knows what we do and wants to come to our installation.

Research and Analysis (Target Group, Style and Concept)

Femke Zwart, Uncategorized

Survey 1

https://docs.google.com/forms/d/e/1FAIpQLSddIpf97CZ0uucbmeM36IzKecgT1zKHDdY0x-A_mvJ_eokr1w/viewform

  • The ages that responded to this questionnaire are between 17 and 49.
  • 76% of them has done a city tour before, 24% has not.
  • 48% enjoyed it, 28% is neutral, 24% not applicable.
  • 72% would take a city tour, 20% doesnt know, 8% no.
  • Most find it long (48%), fun and educative (40%), boring (28%)
  • 60% is more likely to participate when technology is involved, 12% is less likely, 28% is neutral.
  • 52% is more likely to participate with a reward, 44% is neutral, 4% is less likely.

The results of this survey has shown us that most people do take city tours, which is beneficial for our concept as it is a form of a city tour.

The fact that most people enjoyed it is good especially considering our concept, and most people would still choose to do a city tour.

However most people found it long, this helps our concept, we can adapt and make sure it is not too long, and keep it fun and educative for those participating

We also found out that when technology is involved most people are more likely to participate in that kind of city tour. Also most people are more likely to participate with a reward and goal, this is beneficial for our concept as we will be using technology and a reward. This means that people are more willing to participate and have a positive feeling about it.

This questionnaire was very positive, this questionnaire helped us whether a city tour with technology would be liked more rather than a normal one. This really helped us develop our concept.


Survey 2

https://docs.google.com/forms/d/e/1FAIpQLSfgbRN2-yhbLYvtvrJwVv2oOCNZ9Jo9f1uL4eOn2gtlshBpSA/viewform

  • 60% was dutch and 40% was german of the people we spoke with.
  • 60% was shopping, 30% visiting museums, 10% visiting friends.
  • 40 % had one child, 40% had 2 children, 20% had 3 children.
  • The children’s ages ranged between 10 and 16.
  • 70% plays games with their children, 30% rarely plays games.
  • 60% have played scavenger hunts before, 40% hasn’t .
  • 30% would allow their child to play the game in the city, 70% would allow it if they played together.
  • 90% would be interested in playing our scavenger hunt, 10% won’t.

This survey was taken in the city, the survey was to ensure whether people would actually participate in our concept and whether they would let their children play it on their own or not allow them to go without their parents.

Our target group is mostly Germans and dutch people, as those are the most frequent visitors to the city.

The purpose of their visit was recorded as we assumed that most people would go shopping with their children, we wanted to know whether they would then allow their children to play the game.

Most people had 1 to 2 children which meant also that most siblings could play it together possibly even without their parents

The children ranged between 10 and 16, which is good as we aimed for those above 12.

Most of the families do regularly play games together, this could be beneficial during our game. Some have rarely played games, this could not cause any issues.

Most families have played scavenger hunts before, this means that the concept is known among the families and that some already are familiar in the way of playing a scavenger hunt.

We asked the parents whether they would allow their children to play alone, most said they would rather play together, especially because some are unknown to the city. But also because we aim at families, which means that this answer positive for us, because we want families playing together.

We also explained our concept for the enschede promotion, after explaining we asked them and their children whether they would consider playing our scavenger hunt, the majority said yes, which means that the concept is liked amongst our target group.

Survey 3

https://docs.google.com/forms/d/e/1FAIpQLSe-OdNb6C1Y0F_84L6CsozXbA50GfG21vrhhp0Zd4-IveytOw/viewform

  • Logo 3 was chosen by 60%, logo 1 26.7%, logo 2, 13.3%
  • Font 3 was chosen by 75%, font 1 by 12.5%, font 2 by 12.5%
  • 93.3% found the colours fitting to the concept
  • 86.7% found the character from our logo and the character from our animations the same.
  • 85.7% thinks the website style matches with the logo
  • 88.9% thinks the introduction screen matches with our concept
  • 87.5% find the map with the locations fit with our style.

This questionnaire was taken in the city, questioning the target audience, we wanted to ensure that our logo design and styles of different items were liked amongst them. To find this out we went to the city center to question people.

We presented the 3 different logos and fonts separately, to really get their opinion on what they like, logo 3 and font 3 were chosen the most in both cases. This means that our personal most like logo was also chosen by our audience.

We explained our concept during the questionnaire and asked whether the colours suited the concept. The answer was clearly yes, this is positive for us, we do not have to change or adapt to the audience’s feedback. Which wouldn’t be a big problem hover it is nice that the audience like our style.

We have 2 similar characters 1 from the logo, and 1 for the animations, these characters looked similar hover our teachers did not find them looking the same. We tested this with the target audience and most found that these characters look the same.

Our website is created in the same colours as our logo, we wanted to find out whether the look of the website fitted the concept. The target audience mostly thinks that the website matches with our logo. This is a positive answer as it means that the different parts of our concept are seen as the same.

The introduction screen looks slightly different in colour, but has the same font being used. We wanted to ensure that the target audience thinks that this screen is also linked to our concept but also fitting to our concept. Most people agree that this screen also matches our concept.

Lastly we made a map for the target audience to know where to go and to know where the locations are. This map is made with the colours that we are using for the other items of our concept, most people agreed that this map fits with our style.

This questionnaire was very positive for our concept, most people like our styles and agree that the different parts look the same.

Demo sprint 3

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We had our third demo and we were disappointed in the result. We are working harder as ever but it’s not paying out in a sufficient, moreover we had a lower score than the demo before.

The main points of feedback were:

  • Character design not being changed after recieving feedback
  • Experience isn’t clear
  • The benefit isn’t clear
  • The design isn’t coherent

We can see why we got the two middle points as feedback, since we are working on that point with the website etc. But we were a bit surprised about the design part because it was implemented in week 3 and we’ve made a lot of iterations. We will test our style outside of school en ask people what they think of the design etc. if the findings are that there is something wrong we will change it. If the surveys tell us that we are having a sufficient coherent design, we will leave it mostly as it is (except for some details etc.) to make it more coherent.

Animating introduction video

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For our animation introduction video Rene made animations based on his animation script. Ruben en Dennis designed some graphics for the animations. Rene made all the animation in After effects the main program for 2D animation. The animation video contains an introduction animation and after that a step by step explainer what to do in the scavenger hunt. All the graphics have the same style to be consistent. The site, animation and promotions have the same style.

In the two images above you can see my workflow. I work with pre-comps to make things more clear for the next person who enters my project and for myself. You can compare a pre-comp with a map that contains multiple layers. In adobe premiere it is called ‘nest’. In the first picture you see all the pre-comps color coded. If you double click inside such a pre-comp you will be directed to the image above this text.

To find all my images, sequences etc I work with a very detailed archive. VO for the voice-overs, SEQS for all the compositions. With an archive like this it is easy to search objects in the project and for others members the project is more clear.