Survey 1
https://docs.google.com/forms/d/e/1FAIpQLSddIpf97CZ0uucbmeM36IzKecgT1zKHDdY0x-A_mvJ_eokr1w/viewform
- The ages that responded to this questionnaire are between 17 and 49.
- 76% of them has done a city tour before, 24% has not.
- 48% enjoyed it, 28% is neutral, 24% not applicable.
- 72% would take a city tour, 20% doesnt know, 8% no.
- Most find it long (48%), fun and educative (40%), boring (28%)
- 60% is more likely to participate when technology is involved, 12% is less likely, 28% is neutral.
- 52% is more likely to participate with a reward, 44% is neutral, 4% is less likely.
The results of this survey has shown us that most people do take city tours, which is beneficial for our concept as it is a form of a city tour.
The fact that most people enjoyed it is good especially considering our concept, and most people would still choose to do a city tour.
However most people found it long, this helps our concept, we can adapt and make sure it is not too long, and keep it fun and educative for those participating
We also found out that when technology is involved most people are more likely to participate in that kind of city tour. Also most people are more likely to participate with a reward and goal, this is beneficial for our concept as we will be using technology and a reward. This means that people are more willing to participate and have a positive feeling about it.
This questionnaire was very positive, this questionnaire helped us whether a city tour with technology would be liked more rather than a normal one. This really helped us develop our concept.
Survey 2
https://docs.google.com/forms/d/e/1FAIpQLSfgbRN2-yhbLYvtvrJwVv2oOCNZ9Jo9f1uL4eOn2gtlshBpSA/viewform
- 60% was dutch and 40% was german of the people we spoke with.
- 60% was shopping, 30% visiting museums, 10% visiting friends.
- 40 % had one child, 40% had 2 children, 20% had 3 children.
- The children’s ages ranged between 10 and 16.
- 70% plays games with their children, 30% rarely plays games.
- 60% have played scavenger hunts before, 40% hasn’t .
- 30% would allow their child to play the game in the city, 70% would allow it if they played together.
- 90% would be interested in playing our scavenger hunt, 10% won’t.
This survey was taken in the city, the survey was to ensure whether people would actually participate in our concept and whether they would let their children play it on their own or not allow them to go without their parents.
Our target group is mostly Germans and dutch people, as those are the most frequent visitors to the city.
The purpose of their visit was recorded as we assumed that most people would go shopping with their children, we wanted to know whether they would then allow their children to play the game.
Most people had 1 to 2 children which meant also that most siblings could play it together possibly even without their parents
The children ranged between 10 and 16, which is good as we aimed for those above 12.
Most of the families do regularly play games together, this could be beneficial during our game. Some have rarely played games, this could not cause any issues.
Most families have played scavenger hunts before, this means that the concept is known among the families and that some already are familiar in the way of playing a scavenger hunt.
We asked the parents whether they would allow their children to play alone, most said they would rather play together, especially because some are unknown to the city. But also because we aim at families, which means that this answer positive for us, because we want families playing together.
We also explained our concept for the enschede promotion, after explaining we asked them and their children whether they would consider playing our scavenger hunt, the majority said yes, which means that the concept is liked amongst our target group.
Survey 3
https://docs.google.com/forms/d/e/1FAIpQLSe-OdNb6C1Y0F_84L6CsozXbA50GfG21vrhhp0Zd4-IveytOw/viewform
- Logo 3 was chosen by 60%, logo 1 26.7%, logo 2, 13.3%
- Font 3 was chosen by 75%, font 1 by 12.5%, font 2 by 12.5%
- 93.3% found the colours fitting to the concept
- 86.7% found the character from our logo and the character from our animations the same.
- 85.7% thinks the website style matches with the logo
- 88.9% thinks the introduction screen matches with our concept
- 87.5% find the map with the locations fit with our style.
This questionnaire was taken in the city, questioning the target audience, we wanted to ensure that our logo design and styles of different items were liked amongst them. To find this out we went to the city center to question people.
We presented the 3 different logos and fonts separately, to really get their opinion on what they like, logo 3 and font 3 were chosen the most in both cases. This means that our personal most like logo was also chosen by our audience.
We explained our concept during the questionnaire and asked whether the colours suited the concept. The answer was clearly yes, this is positive for us, we do not have to change or adapt to the audience’s feedback. Which wouldn’t be a big problem hover it is nice that the audience like our style.
We have 2 similar characters 1 from the logo, and 1 for the animations, these characters looked similar hover our teachers did not find them looking the same. We tested this with the target audience and most found that these characters look the same.
Our website is created in the same colours as our logo, we wanted to find out whether the look of the website fitted the concept. The target audience mostly thinks that the website matches with our logo. This is a positive answer as it means that the different parts of our concept are seen as the same.
The introduction screen looks slightly different in colour, but has the same font being used. We wanted to ensure that the target audience thinks that this screen is also linked to our concept but also fitting to our concept. Most people agree that this screen also matches our concept.
Lastly we made a map for the target audience to know where to go and to know where the locations are. This map is made with the colours that we are using for the other items of our concept, most people agreed that this map fits with our style.
This questionnaire was very positive for our concept, most people like our styles and agree that the different parts look the same.