The project

This project was the biggest project of the year, it is a full time project and we have no other subjects on the side. This project asked a lot of time and contribution from each team member. We sometimes had no overview of what was done or still had to be completed. However we did complete everything on time, we also knew well when we had to hand in something and who was going to do this. From the start we divided the roles within the team to ensure every member was doing something they were good at. This meant we could all focus on doing a particular job in order to have them done in time. Together we managed to create a full functioning end product.

The team

Our team worked well and we worked hard. We learned how to communicate best with each other and we could easily all agree on several ideas when it was discussed well. We divided all task to the person it would suit best, to ensure that the task would be done in the best possible way. We had a good work flow and spirit, we had a lot of fun amongst each other but we also could focus well when we needed too.

Yourself

Starting a week later in this project we directly discussed whether I would get a yellow card or not, as I missed the whole first week. When I first saw my group we discussed the ideas they had and what would be most feasible to use.

I have learned a lot of things and focussed on things I could personally succeed at. During the project I also worked on the blog with Rene, not all post are written by him, he made the headings, and we then both wrote about those headings.

I have also learned to present my own product more and dealing with the feedback we have then gotten.

To get new followers we created the event itself to make clear when, what time, and where the scavenger hunt will happen.

Currently we get new followers almost everyday. We still post content on facebook and Instagram such as small animations and content such as our created character.

We also shared the event on facebook and instagram to ensure people know all the details.

https://www.facebook.com/Sneaky-Finders-362113691108622/?modal=admin_todo_tour

https://www.instagram.com/sneakyfinders_ens/

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Part of the reward is having de-coded the safe, which means that you will receive a reward if you have done this and participated.

We also have a reward for the player who manages to do the scavenger hunt the fastest. However we didn’t think it was fair that only 1 person would go home with something. So we created an image layer and we will take a photo of each person who will open the safe, and then email it to them and post it on facebook and instagram.

The image below shows the layer and the type of picture we will take for the users.

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As our target group is 12+ we need to consider that we do not shock them with the information given and ensure that the shown items are not always reality.

We created a 360º for one of the locations during the scavenger hunt, this 360 shows that location but then how it would look if it would be bombed right now. To show how it would’ve looked like when in it was bombed in the past. But this 360º is not really how it looked like when it was bombed in the war.

The other information given through out the scavenger hunt are based on facts we received from the eldest city guide in Enschede, and researched on the internet. Which means that these facts are based on the reality.

The children will be educated with these facts and not be told anything that isn’t real besides the 360º

Other responsibility considerations are our animation videos, the animations and illustrations are created by Rene and Dennis which mean that we can just use them and put them on youtube as they are created by ourselves.

Some images we have used are from the internet, this means they have copyright however we use them for educational purposes and do not have any commercial benefit from it therefore we can use these images.

We have used music in some animations , they have copyright however we use them for educational purposes and do not have any commercial benefit from it therefore we can use the music.

Our logo is also our own, it was created by Dennis which mean we can use it any where for any purpose.

The font is Clarendon Condensed Bold we are also using this under “educational purposes”. The design colors are in no way related to peaky blinders itself and do not infringe copyright there.

We used Peaky Blinders as a thematic point and did not intend any infringement. Moreover we did not copy 1 on 1 and use our images and style as educational purposes without earning any money and generating income.

To develop our idea further, we decided to add several decorations to the safe. The safe needed some decorations as it looked just like a grey box with some buttons.

The decorations are an extra add to the look and feel of the safe, it looks more in the 1920s style that we wanted the audience to see.

The decorations consist of a frame with our name engraved to it, a door handle to be able to open the safe, a wooden circle to cover the safe door which was not cut entirely round so we covered it with wood so it looks better and as extra decoration. we added 5 circles around the potmeters with numbers to know which number you are entering and 5 knobs with an arrow to indicate which number they are entering. The other decorations we have are curly lines to add an extra touch to the safe.

The animation videos that Rene made are being used on social media, to give the audience little sneak previews

Also to give the audience an idea of what we are doing as Sneaky Finders and what our concept is.

The animations are also used to to attract the audience, not only do they give you a preview, they are also used for the user to be intrigued and want to see more of us.

The animations are also to keep the interested and want to see more and play our scavenger hunt. The text used below the animation are: “are you sneaky enough to find us?” which is kind of challenging them to find us.

The other post saying go back in time with Sneaky Finders, this gives away another part of our installation. It shows that we go back in time with the scavenger hunt.

Survey 1

https://docs.google.com/forms/d/e/1FAIpQLSddIpf97CZ0uucbmeM36IzKecgT1zKHDdY0x-A_mvJ_eokr1w/viewform

• The ages that responded to this questionnaire are between 17 and 49.
• 76% of them has done a city tour before, 24% has not.
• 48% enjoyed it, 28% is neutral, 24% not applicable.
• 72% would take a city tour, 20% doesnt know, 8% no.
• Most find it long (48%), fun and educative (40%), boring (28%)
• 60% is more likely to participate when technology is involved, 12% is less likely, 28% is neutral.
• 52% is more likely to participate with a reward, 44% is neutral, 4% is less likely.

The results of this survey has shown us that most people do take city tours, which is beneficial for our concept as it is a form of a city tour.

The fact that most people enjoyed it is good especially considering our concept, and most people would still choose to do a city tour.

However most people found it long, this helps our concept, we can adapt and make sure it is not too long, and keep it fun and educative for those participating

We also found out that when technology is involved most people are more likely to participate in that kind of city tour. Also most people are more likely to participate with a reward and goal, this is beneficial for our concept as we will be using technology and a reward. This means that people are more willing to participate and have a positive feeling about it.

This questionnaire was very positive, this questionnaire helped us whether a city tour with technology would be liked more rather than a normal one. This really helped us develop our concept.

Survey 2

https://docs.google.com/forms/d/e/1FAIpQLSfgbRN2-yhbLYvtvrJwVv2oOCNZ9Jo9f1uL4eOn2gtlshBpSA/viewform

• 60% was dutch and 40% was german of the people we spoke with.
• 60% was shopping, 30% visiting museums, 10% visiting friends.
• 40 % had one child, 40% had 2 children, 20% had 3 children.
• The children’s ages ranged between 10 and 16.
• 70% plays games with their children, 30% rarely plays games.
• 60% have played scavenger hunts before, 40% hasn’t .
• 30% would allow their child to play the game in the city, 70% would allow it if they played together.
• 90% would be interested in playing our scavenger hunt, 10% won’t.

This survey was taken in the city, the survey was to ensure whether people would actually participate in our concept and whether they would let their children play it on their own or not allow them to go without their parents.

Our target group is mostly Germans and dutch people, as those are the most frequent visitors to the city.

The purpose of their visit was recorded as we assumed that most people would go shopping with their children, we wanted to know whether they would then allow their children to play the game.

Most people had 1 to 2 children which meant also that most siblings could play it together possibly even without their parents

The children ranged between 10 and 16, which is good as we aimed for those above 12.

Most of the families do regularly play games together, this could be beneficial during our game. Some have rarely played games, this could not cause any issues.

Most families have played scavenger hunts before, this means that the concept is known among the families and that some already are familiar in the way of playing a scavenger hunt.

We asked the parents whether they would allow their children to play alone, most said they would rather play together, especially because some are unknown to the city. But also because we aim at families, which means that this answer positive for us, because we want families playing together.

We also explained our concept for the enschede promotion, after explaining we asked them and their children whether they would consider playing our scavenger hunt, the majority said yes, which means that the concept is liked amongst our target group.

Survey 3

https://docs.google.com/forms/d/e/1FAIpQLSe-OdNb6C1Y0F_84L6CsozXbA50GfG21vrhhp0Zd4-IveytOw/viewform

• Logo 3 was chosen by 60%, logo 1 26.7%, logo 2, 13.3%
• Font 3 was chosen by 75%, font 1 by 12.5%, font 2 by 12.5%
• 93.3% found the colours fitting to the concept
• 86.7% found the character from our logo and the character from our animations the same.
• 85.7% thinks the website style matches with the logo
• 88.9% thinks the introduction screen matches with our concept
• 87.5% find the map with the locations fit with our style.

This questionnaire was taken in the city, questioning the target audience, we wanted to ensure that our logo design and styles of different items were liked amongst them. To find this out we went to the city center to question people.

We presented the 3 different logos and fonts separately, to really get their opinion on what they like, logo 3 and font 3 were chosen the most in both cases. This means that our personal most like logo was also chosen by our audience.

We explained our concept during the questionnaire and asked whether the colours suited the concept. The answer was clearly yes, this is positive for us, we do not have to change or adapt to the audience’s feedback. Which wouldn’t be a big problem hover it is nice that the audience like our style.

We have 2 similar characters 1 from the logo, and 1 for the animations, these characters looked similar hover our teachers did not find them looking the same. We tested this with the target audience and most found that these characters look the same.

Our website is created in the same colours as our logo, we wanted to find out whether the look of the website fitted the concept. The target audience mostly thinks that the website matches with our logo. This is a positive answer as it means that the different parts of our concept are seen as the same.

The introduction screen looks slightly different in colour, but has the same font being used. We wanted to ensure that the target audience thinks that this screen is also linked to our concept but also fitting to our concept. Most people agree that this screen also matches our concept.

Lastly we made a map for the target audience to know where to go and to know where the locations are. This map is made with the colours that we are using for the other items of our concept, most people agreed that this map fits with our style.

This questionnaire was very positive for our concept, most people like our styles and agree that the different parts look the same.

Demo 2 was better prepared than the first demo, we mostly had to work on our experience and what do the people that participate get out of it. With the website getting more shape and the look and feel how we want to, we hope that that point will be better next time around. We still are not on a sufficient so we have to work a little harder.

After a long time of discussing we decided we wanted to go to T-mobile, we went there but they already had a group of students which would like to be in front.

We then went to Swapfiets and to top mobile, these were not our first choice and were also already chosen.

Koelink was our first choice however this changed to T-mobile as we didn’t want to associated criminals with a jewellery store.

The concept didn’t change much but we did chose for the jewellery store, they also really like our concept and thought it would fit their store.