We have to reach our target group. Our target group is very broad: Families with children of 12+. To reach the biggest audience possible Femke created a facebook page and a instagram page. Younger audiences tend to be on instagram more and facebook tends to have a lot of mothers and fathers. By using the se both we hope to reach and move the user to coming to our installation. We post updates and teasers to those pages so that the user knows what we do and wants to come to our installation.

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